Shaving preparations, hair gel, cologne, sport shower gel, face lotion, after shave… Today, men’s bathroom cabinets are as packed with products as women’s. Men’s grooming is the fastest growing market in the beauty biz ($14 billion a year) and there seems to be no slowing down.

 

Men’s magazines have paved the way for making grooming macho. Even department stores are responding to the demand by giving more space to men’s cosmetic brands. And this isn’t a passing fad or a trend for a minority—grooming has gone mainstream. Like women, more and more men are feeling the pressure to look better and younger in their jobs and their personal lives.

 

In their quest to obtain the ultimate shaving results, men seek out the latest and greatest shaving creams, pre shave oils, and after shave soothers, but continue to deal with razor bumps and irritation. Why? Because they have neglected to invest in a high-quality shaving brush. This is what many shaving experts will refer to as the “must-have shaving tool.”

 

The shaving brush is the ultimate weapon against ingrown hairs and bad shaves. The reason is that badger bristles help to soften and raise the hair away from the skin to ensure a close shave and prevent shaving irritations such as razor burn, bumps, and ingrown hairs. It also helps generate a rich, foamy lather. Most interesting, the warm, wet bristles also gently exfoliate, acting like a broom to sweep out the debris trapped in the pores.

 

Now that you have a brush and are using it, remember that you must maintain it. A high-quality brush can last you 5-10 years only if you take care of it. After each use, simply rinse, shake excess water, and hang hair down to dry either with a convenient cord that some brushes come with or with a shaving stand designed to hold your brush.

 

Once you’ve used a shaving brush, you’ll wonder how you ever shaved without one.