When Derek Jeter steps up to the plate, he has it.  When Barack Obama clears his throat for the State of the Union, he has it.  When Ernest Hemingway rolled up his sleeves to arm-wrestle a shark, he had it.

 

Confidence.

 

Confidence, along with skill and luck, is what sets apart winners and losers, the greats and the forgottens, the Hall-of-Famers and the also-rans.  You can’t do much to change your luck, and you can practice as much as you can, but when clutch time comes and you have any doubt in your mind that you can succeed, you have already lost.

 

Look at Don Draper.  When he is not dallying with beautiful women or drinking enough rye to incapacitate an elephant, he is absolutely tearing up boardrooms with his no-holds-barred, I-know-this-is-the-right-move-and-don’t-care-if-you-disagree ad pitches.  He has the confidence to succeed; everything else is just gravy.

 

But it’s not just world-class athletes and high-powered execs that need confidence.  Anyone who has been too nervous to talk to the pretty girl across the room knows the ignominy of self-doubt.  Anyone who has been intimidated by their boss’s perceived power and so accepted without a peep lower pay or humiliating working conditions knows it, too.

 

The question then becomes: How do you become confident?

 

Well, you can be uncannily successful at your profession, extremely attractive or witty, or develop a death wish.  These are, in order, next to impossible, impossible, and probably not a great idea.

 

But there is hope.  When you look good, you feel good.  That’s êShave’s founding philosophy, and something we strive to work towards every day.  We want our customers to be as happy with themselves as they are with our products.  And it all starts with a little ritual in the morning.

 

So go ahead.  Ask the girl out.  Demand a promotion.  Stand up for what you believe in.  You’ll be glad you did.

 

Just remember to shave first.